Why Should You Have Apps on Both Android and iOS?

  • 05 Sep , 2016
  • by Nupur Sujani

When you have an idea ready to be converted into a mobile app, the main question that strikes your mind is the platform to build it on. Questions such as, which platform suits my idea or which platform will lead to more reach and bring continuous business for me revolve around your mind.

What to do in such dilemma? Since here are so many devices in market with various platforms, it is really tough to judge which is used by your target audience. You just need to pick the best swords for your battle.

The best idea would be to develop an application for the big two i.e. Android and iOS. Now the question which can hinder your decision could be, why both platforms? or why not any one platform? Let me serve you with reasons why to build for both:

As per netmarketshare.com, Android and iOS combined have 87% of active web users.

Android speaks for itself when it comes to percentage of app downloads and iOs speaks for its revenue generated.

There are certain native features available only in Android and vice a versa, it will be good for your business to develop for both platform to cover maximum features used by customers..

It will be a strategic decision to built on both which as it can reduce your unforeseen costs, which you can save and spend in future for a new development from scratch.

There could be more reasons to support building your app on both platforms. And, what if you already have app developed on any of the one platform? No issues, you can port it on the other one.

Let me tell you the advantages you can have on either platform over the other one which will make you rethink on your decision of keeping it to single base.

Why to port iOS app to Android?

The increasing market of Android has interested marketers to invest in Android as it will not be a good measure to leave larger chunk of Android users. If you are not looking for a freemium plan, then you can opt for in-app purchase option as well. The Android market is open to all. It will be instant to update as well as distribute app via emails.

As with Android 3.0, architecting of app could be done for both smartphones as well as tablets. With the launch of Android 4.0, there was software action bar launched which can be built on top of screen rather than using a software or hardware menu key at the bottom of the screen. Now with Android 5.0 new app started using material design.

Android has more advantages over iOS such as it can see and read all Bluetooth LE devices available unlike iOS in which it is required to be pre declared by UUID. As an addition, Android can directly access Near Field Communication.

Why to port Android app to iOS?

iOS users are known as power users in smartphone world as they are more engaged with the launch of new apps in store. iOS rules the profit share by generating 68% more profit than Android. The users tend to make in-app purchases more as the users have a good spending power.

iOS offers a stable and simple operating system. The flow of data and information is very smooth, as it just requires pinch of hard work and platform does the rest of work. The auto layout i.e. Apple’s analog relative layout introduced with iOS 6 is quite new to use. It also supports the use of multiple View Controllers on screen through Custom Container View Controllers.

Other than these, with great installation capacity, Apple makes sure that user experience of iOS apps are consistent or in other words less complex to understand after updates. The ecosystem of iOS is highly secure and respects privacy of a user which provokes them to become loyal.

At the end, I would like to mention that each platform has its own advantages. Then why to leave iOS for Android’s large user base or why to leave Android for iOS’s great profit matrices. Even if you have an app on any platform and is mature enough then it’s time to move to second one to avail its advantages.

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