Why You Should Opt for Cross Platform App Development!

  • 10 Feb , 2016
  • by Vikrant Singh

iOS and Android are the world’s most popular mobile platforms. Relatively fewer numbers of users are using Blackberry and Windows powered devices. Your mobile app must be adaptable on all the major platforms to ensure that it can reach out to all categories of potential customers. After all, the best interests of your business can only be served when you can reach out to maximum number of users through your app.

Here is a list of the benefits that you can have by opting for app with cross platform capabilities:

Greater Market Reach

The more platforms you cover, the more people you’ll be able to reach. Apple’s iOS and Google’s Android are gaining new users everyday. Developing an application that runs on both iPhone and Android gives you the added advantage of having access to a much larger pool of potential users. Also, the type of customers (or buyers) are different on different platform. iPhone users tend to have a higher purchasing power, as compared to Android users. However, Android users tend to download apps more often than iPhone users.

Easy Marketing

When you have a bigger number of fans, marketing becomes easier in the sense that you don’t have to create niche messages to cater to a specific set of people.

mobile app marketing

You have the liberty of marketing the application on various media resources. You are free to come up with generalised messages that will appeal to larger sections of your potential user base.

Efficiency in Processes

It is easier to maintain and deploy changes when your team is developing an application that runs across all platforms. Updates will immediately get synced across all devices and platforms. This will save you money.

Uniform UI & UX

The overall design and feel of the app can be maintained across various platforms, if there is a single code running on all. When you are designing different apps, it can be hard to sync two different development teams to make the same app. Uniformity of brand image remains intact with a simple cross platform app.

Reduced Development Costs

With cross platform development, your development costs are bound to come down, as such development models are more flexible and faster to execute. As a single process of development can target all platforms, you don’t need to employ staff for individual ones. There is significant reduction in the maintenance costs, because the applications can originate from single codebase having single development skill-set.

Testing the Waters

You have to keep in mind that app development is needs lot of planning. If you plunge headlong into cross platform development, you many not get the right results. You have to do adequate research before you decide what kind of platform you should build for. If your business needs are met by ensuring that your app has access to the largest possible pool of users, then you have to opt for cross-platform development. But if you are targeting only a niche group of users, then you have to develop the app for the platform that your target group is expected to use.

One thought on “Why You Should Opt for Cross Platform App Development!”

  1. Hi Vikrant,

    Compared to others, I agree more with points 3 and 5 or maybe 4 too . . . ’cause these are main & direct achievables compared to others, since the Dev costs are visibly reduced (evident even at the pre-Dev phase) and for sure the efficiency increases since, in most cases, same IC/Team can be approached to work on code base written for different platforms.

    Next time – kindly share which particular IDE/Tool could be used for such hybrid/cross-platform dev, since there are so many in the market these days (viz. Kony, Sencha, Phonegap, Titanium, Ionic)

    Thanks for sharing mate! 🙂

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