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Banking CRM App
The Client has in depth expertise in major verticals of Banking, Public Finance and Sovereign Wealth Funds leading the Corporate and Investment Banking Practice for McKinsey and Company in Middle East.
They had a limited timeline during which they were seeking a cross-platform mobile application for banks to monitor all the sales activities of their executives. This should mirror the operations of their web application for creating customer engagement. They wanted to build codes and integrate customization within their existing code base for responsive LMS (lead management system) application.
The partial codebase for LMS (lead management system) application was built on PhoneGap so they required remaining codes of the app should be in existing mobile codebase. Daffodil was quick to understand the requirements and developed mobile applications on Android and iOS. For their final version, their UX design was converted into PSD designs which works best for the design-to-code process and supports all image modes. The responsive LMS file was built on PhoneGap with all customization related to track and review sales executive’s activities such as targets, achievements and incentives
Increased sales to banks
Enhanced customer satisfaction
A single platform to track and review sales performance,
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