Shopping Portal Customization
The Client is a large shopping portal operating on three different domains. The Client is based in Los Angeles and has a collection created for a broad spectrum of women. The Client’s mission is to deliver beautiful well-made garments that inspire. The collection is available at over 600 specialty and department stores worldwide
Initial scope of project was to integrate video player so that website customer may watch video before purchasing. The Client portals had a swarm of issues such as their portals not compatible with Mobile and tablet devices, performance issues due to errors in code, non-attractive user interface, etc.
Daffodil provided them a solution by upgrading and customizing the swf file for JW Video Player. We reduced the server cost by merging and redirecting two websites on same the domain. We revamped their websites UI for an unmatchable UX and made their portals mobile and tablet responsive.
Increased the customer base by 40% by upgrading the website with new enhancements and user friendly process flow
70% Returning users and 20% increase in new users visit on the website
Reduced overall server costs by 33%
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