Daffodil helps Zee Entertainment to successfully launch its first radio station in the UAE in a short span of time

The engagement started with the Daffodil team setting up a strategic requirement gathering process in place. This was done through our unique Discover & Frame workshop, wherein we document app ideas, target market, persona, business model, competition, revenue streams, etc. This helps us get a clear understanding of what is the client’s expectations and effectively develop a project roadmap. Once all the aforementioned aspects were documented, our expert business analyst team analyzed the application requirements, created user stories, feature lists, process flow diagrams and clickable prototypes of the application. On the techno-commercial front, they suggested the most viable technology stack, identified third party tools and Integration and proposed a block level architecture of the application.

In the next step, Daffodil team mapped the requirements onto the technology landscape, developing and deploying a scalable architecture for the application. Our UX experts applied design thinking techniques to build an interactive customer experience and create a compelling, transparent user interface for the app.

The biggest constraint in the project was its restricted timeline. To overcome the challenges that this constraint brought along, team Daffodil adopted some smart workarounds to improve the time-to-market of the project. The initial requirement included native app development for Android and iOS platforms. However, to set the apps live within a limited timeline (within 2–3 weeks), we recommended the client to roll out a cross-platform native app development using React Native technology.

During the development phase, many ad hoc features were added to the project. To cope with the ever-changing requirements (functional and technical), our development team switched from scrum to Leanban model for project management. Leanban supports change at a sustainable pace, guided by lean practices at team-level.

We also incorporated DevOps into the mobile app development cycle and set up a continuous integration and delivery (CI/CD) pipeline, integrated with project management tools for each release to be deployed over Android (HockeyApp) and iTunes (TestFlight). For audio and video streaming of the content, a custom streaming media player was developed.using a reusable React Native component that streams live audio content. A custom media notification tray with controls was also developed to manage audio streaming during app background. Also, for tracking app-user behavior for the marketing and data analytics team, we integrated third-party analytics and reporting tools such as custom Google Firebase components which were integrated with Google Tag Manager. We also integrated the application with Crash Analytics tools like Fabric.io for 24 x 7 crash monitoring and reporting.