Digital Marketing Services

Creating out-of-the-box and customized digital marketing solutions for your business's steady growth

Whether your business is looking to boost its online sales, generate leads or maximize traffic, our team of marketing professionals works closely with your business to help you achieve your goals.

After understanding your unique requirements for your business, we offer a comprehensive range of custom digital marketing services including PPC (pay-per-click), SEO (search engine optimization), Google ads, email marketing, content marketing, and more to drive the best results for you.

Digital Marketing Services

Our digital marketing services help you to:

Digital Marketing Services

Our digital marketing services include:

Search engine optimization (SEO)

Improving a website’s visibility and ranking on search engine results pages (SERPs) to generate more leads. With our digital marketing strategies like content optimization, developing better landing pages, keyword research, and link building, you can improve your visibility and traffic to your brand’s website organically.

Pay-per-click advertising (PPC)

Using our tailored and expertly designed PPC advertising strategies, our digital marketing services can help you buy more clicks rapidly, resulting in high conversion rates, revenue, traffic, inquiries, and sales. With our data- and insight-driven PPC campaign approaches, you can also easily track & measure its effectiveness at a granular level and maximize the ROI of your channel.

Social media marketing (SMM)

Utilize the social media platforms like Meta, Instagram, Twitter, and LinkedIn, with our custom content and advertisement ideas, that will help you to engage with your audiences in a more creative & personalized way. This marketing approach will appeal to your customers directly and help promote your brand recognition, as well as your products or services being offered.

Email marketing

Implementing contextual email marketing can help your business expand with the most conversions possible by using promotional emails, targeted messaging, newsletters, and other methods. Our marketing specialists assist you in distributing promotional messages, or emails to your customers and occasionally help you analyze your email marketing initiatives.

Content generation

Get the content that defines your business and your products or services. Attract your customers with our valuable and impressive content generated for your blogs, landing pages, infographics, videos, posts, ebooks, articles, and more. Our marketing and content specialists help your potential audience to absorb your business’s offerings and act upon them. We also track results and keep you updated on the campaigns.

Search engine marketing (SEM)

Connect businesses with their desired digital audiences through our strategically- & growth-driven search engine marketing solutions. Our services including paid strategies, geofencing, PPC, remarketing, and organic methods like SEO, help your business improve its visibility, sales, and leads.

Online reputation management (ORM)

Get the full power to control and monitor the online results of your business campaigns and gain maximum benefits in the digital market. Our services assist you in managing your brand’s reputation online and promoting positive content of your brand, addressing the negative ones.

Digital audit and consulting

Creating and implementing digital marketing plans for your business to achieve the desired goals. Our team of subject-matter experts understands your business vision & digital landscape and assists you in creating a fool-proof planning & comprehensive report to accomplish those goals.

Conversion rate optimization

Increasing conversions from your business’s websites or applications and attracting genuine customers. Our CRO experts analyze, monitor, and develop the project strategy from the initial to the final stage with practices like the generation of ideas on the elements of your website which can be improved, and validation through multivariate & A/B testing.

Our engagement models

Why Daffodil Software?

Meaningful Difference, Real Value

Recognized by Leading Analysts:

Global Team and Mature Processes:

Diverse workforce located throughout the world with world-class and integrated processes

  • 1200+ people
  • 20 years of software engineering excellence
  • Offices in US, UK, UAE, and India

Dedicated Practices & Consulting Approach:

Uncover the right tech for your toughest business problems through our team of seasoned subject matter experts and technologists. Dedicated practice heads for:

  • AI Solutions
  • QA & Testing Automation
  • Mobility
  • DevOps
  • Robotic Process Automation
  • Microsoft Technologies
  • Open Source Technologies
  • Salesforce

Strong Associations and Partnerships:

Customized digital marketing solutions for the entire digital marketing ecosystem

Media & Entertainment

Promoting your brand videos, content, teasers, etc. on different social media platforms can help you reach your target audience in a more refined & quicker way. Our highly competitive digital marketing strategies deliver two-way experiences to your audience. We use digital technologies to make your target market yearn for more of your content.


Promoting products or services online and creating conversions for your business. Our services include SEO, email marketing, online ads, social media advertising, data management, and analytics that can expand your presence online, thereby increasing product or service checkouts from the customer end.

Real Estate

Enrich your keyword searches and marketing strategies to sell your property online & offline. Our digital marketing experts gather relevant information about your customers and help you analyze this data to create tailored messages for them, keeping you ahead of the competition in the real estate industry.


Create your brand visibility online to achieve your targeted traffic, revenue, ad clicks, and qualified leads. With our data-driven marketing solutions, create awareness of your website, promote social learning, facilitate interactions between pupils, share information, and connect with a global audience in the education and training industry.

Digital Marketing Services

Helping your brand to draw in more patients online to your website with our digital marketing strategies. Every company desires to be on the top of the search engine results pages, hence, in this extensive online competition, our digital marketing services provide your business with impressive and goal-oriented results. We help you uphold your reputation, retain existing patients as well as attract new patients using different digital marketing tools, models, and strategies. Our digital marketing services enable you to target specific demographics, decline the cost of patient acquisition, improve overall patient experience, and reach a wider customer base.

Get started with custom digital marketing services
Innovation redefined

We create agile and adaptable digital marketing services to help you get more leads, revenue, and sales for your business.



Watch our brand video.

Frequently answered questions (FAQs)

What is digital marketing?

Digital marketing or online marketing is selling a brand and its products or services online through various channels and marketing techniques. It is a kind of promotion of a brand i.e. done to connect with its potential customers on the internet.

When it comes to our digital marketing services, we offer multiple marketing solutions like PPC, SEO, content marketing, tracking campaigns, website development, email marketing, Google ads, branding, and other web-based advertising for your business to grow online.

With our out-of-the-box and focused work approach, we help businesses to solve complex business marketing issues easily and transform them into renowned brands step by step. Our work patterns include:

Analyzation of the project: Our team of marketing experts first assess your project, analyze its vision and mission, monitor the present stage of the project, examine the competitor’s workings, and check the future goals of your business.

Finding unique ideas: Helping you to reach your full potential, our team of subject-matter experts creates out-of-the-box marketing solutions for your brand recognition and the products or services being offered.

Optimizing: Thereafter, we start creating and implementing the planned ideas & strategies for your brand’s website and help you optimize your business revenue.

Reaching target: Whether your target is to be on top of the SERPs or earn more revenue, our team of digital marketing experts will help you to achieve your goals. We help you reach your target audience through various channels and digital marketing techniques.

There are two major business segments in the digital marketing world – B2B (business-to-business) and B2C (business-to-customers). Discover a variety of B2B marketing strategies with us for your B2C firm:
Goal – We help accomplish our client’s goals which are based on efficiency, ROI, and sales so that their customers are convinced to buy the products and services being offered to them.
Purchase motivation – Our cost-driven and logical approach to the digital marketing world for our clients help them to drive their customers through emotions based on their preferences.
Purchase process – Our account managers, salespeople, digital marketing experts, and project managers collaborate with our clients to enable their customers to make a purchase directly.
People involved in the purchase – Our decision makers and marketing professionals consult with our clients and assist them in choosing the right approach with impressive content and advertisements, which will allure the customers to make a purchase without a next thought.

When choosing the finest digital marketing experts, take into account both your needs and the services the company offers. Explain your needs in detail at the initial consultation session, and then question the service providers about their marketing process, clientele, and past experience working on projects similar to yours. Verify the compatibility of your objective and the provided solution in addition, and take into consideration any unique characteristics your business requires. Establish a strong channel of contact with the designated project manager to ensure that your vision is being carried out as you had intended.

The cost-estimating method used by Daffodil Software is adaptable and changeable depending on the project’s requirements and how the resources are used. To estimate how long each stage of the development process would take and how many digital experts would be required to complete the project on schedule, we first sketch the project scope and its stages. A quote is also advised due to the complexity of the deliverables.

Definitely! We work closely with our clients to create a smooth process flow, and we assure total transparency throughout the whole project.