About the Client

lenskart logo

Lenskart is one of India’s leading omnichannel eyewear brands, offering prescription glasses, contact lenses, and sunglasses. Serving millions of customers, it combines a strong online platform with a growing retail network, along with home and in-store eye testing services. The company is backed by IDG Ventures, Unilazer Ventures, and TPG Capital.

Business Situation & Requirements

Lenskart was operating in a fast-evolving digital commerce landscape where rising customer expectations, increasing traffic volumes, and rapid expansion plans required a more scalable and responsive technology foundation. Their existing platform needed to better support modern devices, seamless navigation, and integrated digital experiences aligned with their omnichannel growth strategy.

To support this vision, Lenskart aimed to modernize its platform with enhanced UI/UX, improved browser and device compatibility, and stronger integration with marketing initiatives. They also required the ability to quickly scale their technology team, implement new functionalities, and build a flexible system capable of supporting future innovation and business expansion.

The key requirements were:

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Ensure compatibility across modern browsers and devices

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Improve UX for high traffic and complex navigation

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Enable seamless integration with marketing and promotional activities

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Strengthen platform scalability to support growing user demand

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Expand the technology team to accelerate feature development

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Build capability to translate business ideas into scalable tech solutions

Solution

Lenskart partnered with Daffodil through a flexible engagement model, enabling quick access to specialized skills and faster implementation cycles. This approach supported continuous incorporation of user feedback while aligning platform enhancements with evolving business needs.

 

A cross-functional team collaborated closely with stakeholders to modernize the platform architecture, enhance user experience, and support future scalability. The focus was on building a high-performance ecosystem that could integrate new features seamlessly and strengthen Lenskart’s omnichannel capabilities.

flexible engagement model
icon Platform Modernization

  • Revamped front-end using ReactJS for improved speed
  • Enhanced responsiveness across devices and browsers
  • Upgraded architecture for scalability and performance
  • Replaced legacy PHP-based system

icon UI/UX Enhancement

  • Redesigned user journeys for smoother navigation
  • Simplified complex workflows and interactions
  • Improved overall usability and engagement
  • Optimized interface for high traffic handling

Platform Modernization
icon Custom CMS Development

  • Built an admin CMS for content management
  • Enabled control over products, pricing, and banners
  • Simplified updates for marketing campaigns
  • Streamlined backend content operations

icon Advanced Features & Integrations

  • Developed a mobile app with virtual try-on
  • Integrated 3D product visualization features
  • Enabled secure PCI DSS-compliant payments
  • Implemented order tracking and store sync

Custom CMS Development

The Impact

Lenskart benefited from a flexible engagement model and access to specialized technology expertise. This enabled faster implementation of user feedback into product features, along with ongoing improvements in platform architecture, database systems, and overall performance. The enhanced digital experience has supported scale, helping Lenskart serve over 4.8M active customers and offer 10,000+ eyewear styles and accessories.

With a modernized platform and intuitive UI/UX, Lenskart now processes over 80K orders daily while achieving a 47% increase in conversion rates. Operational efficiency has also improved significantly, with marketing execution and store data synchronization now streamlined into quick, seamless processes, supporting consistent growth and a stronger omnichannel presence.

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4.8M+

Active Customers

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10,000+

Eyewear Styles & Accessories

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80K+

Orders Processed Daily

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47%

Increase in Conversion Rate

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