Harnessing AWS services to ensure smooth video content distribution for one of India’s largest fashion & apparel retailers

The Daffodil’s DevOps team initiated the project by conducting a thorough analysis of the existing workflow and identifying key pain points in the manual video conversion process. They collaborated closely with The client’s teams to understand their specific requirements such as the volume of videos, expected scalability, and security considerations.

Based on the analysis, the team designed an architecture that easily integrated with the client’s infrastructure. The architecture included the setup of AWS services tailored to meet the unique demands of the video content delivery process.

Automated Conversion Workflow:

Daffodil’s DevOps engineers developed a custom automated workflow for video conversion. This involved creating scripts and utilizing AWS services such as EC2 instances for efficient batch processing of video files. Scripting languages and automation tools were employed to orchestrate the workflow effectively.

Integration with CloudFront:

To enhance the global distribution of video content, the team integrated the solution with Amazon CloudFront. This integration facilitated the efficient caching and delivery of video content from edge locations, reducing latency and improving the overall user’s viewing experience.

S3 Storage Optimization:

The DevOps team optimized the use of Amazon S3 for storing and retrieving video files. They implemented a storage strategy that prioritized cost-effectiveness and high performance, ensuring fast and reliable access to the converted HLS videos. By organizing videos within well-structured S3 buckets, the team securely stored content and leveraged S3’s scalability to manage the growing volume without compromising system performance. This approach significantly contributed to the overall efficiency of the system.

Web Application Firewall (WAF) Customization:

The team also worked on customizing WAF rules specific to the client’s application and content delivery requirements. This involved creating rules to filter and inspect traffic, protecting against common web threats and ensuring a secure delivery pipeline.

Continuous Monitoring and Optimization:

Daffodil’s DevOps engineers implemented continuous monitoring using AWS CloudWatch and other relevant tools. This allowed for real-time tracking of system performance, enabling proactive identification and resolution of any potential issues. Continuous optimization efforts were made to refine the system for better efficiency and cost-effectiveness.

Security Best Practices:

Following AWS security best practices, the team implemented encryption mechanisms for both data in transit and at rest. They ensured that access controls were properly configured, and IAM roles were used to restrict permissions to the necessary resources.

Throughout the implementation, the Daffodil team maintained comprehensive documentation. They also conducted knowledge transfer sessions with the client’s teams, empowering them to manage and troubleshoot the system effectively.