Team augmentation partner for one of the global AI-powered marketing automation platforms

The platform underwent a visual and functional redesign using modern React and TypeScript frameworks. The new interface embraced contemporary design principles with intuitive navigation, clean layouts, and responsive components that adapt seamlessly across devices.

Key design enhancements included streamlined user flows, improved visual hierarchy, accessible color schemes, and optimized loading states. The responsive architecture ensured that creators and marketing teams could access insights and manage campaigns effortlessly on both desktops and mobile devices.

Their analytics engine was substantially refined to consolidate previously siloed data streams. In fact, millions of survey responses, campaign performance metrics, and creator engagement data now flow into a unified analytics platform that provides comprehensive, cross-functional insights.

Recognizing the need for scalable data access, the Daffodil tech team developed automated capabilities for generating reports. The system turned raw data and analytics into professionally formatted, downloadable research reports with visualizations, key findings, and actionable recommendations.

Additionally, the implementation of bulk export functionality enabled their clients to extract millions of survey responses and campaign metrics efficiently. 

We implemented an advanced survey builder module with flexible templates and comprehensive branding customization options. This allowed clients’ customers to create on-brand survey experiences that aligned with their corporate identity.

By implementing dynamic conditional logics, the platform intelligently shows or hides questions based on previous responses, creating personalized survey journeys for each participant. This adaptive approach enabled sophisticated audience segmentation based on response patterns and increased completion rates by providing shorter, more relevant survey paths.

Recognizing that traditional surveys often suffer from low engagement, the team developed gamification capabilities with customizable UI components for different question types. These interactive elements transformed mundane data collection into engaging experiences for users.

The gamified approach included progress indicators, interactive visual elements, and dynamic feedback mechanisms, making the survey experience more engaging.

Our team integrated a comprehensive multilingual interface that leveraged Google’s language infrastructure. This implementation enables the platform to automatically detect user language preferences and deliver survey and UI content in their native language.

This supports seamless language switching, proper text directionality for right-to-left languages, and cultural localization beyond simple translation. This allows brands to expand their reach into non-English-speaking markets.