America’s Leading CRM & Marketing Automation Firm Sets Up an Offshore Development Centre with Daffodil Software

The Daffodil team had a strict timeline for delivering all the tools in the online marketing growth suite. So, after running some functionality analyses, the team decided to stick to the existing technology stack for redeveloping the tools that were live, which were originally developed using Vue js components integrated with Laravel. A dedicated team with expertise was aligned by Daffodil.

The same technology stack was also implemented for all the newly created tools to maintain brand consistency. The new tools created and other redevelopments carried out by Daffodil were as follows:

Email Marketing Tool:

The UI for creating forms and for adding various elements to the forms was changed to a more user-friendly and dynamic one. Contrary to the earlier version, this one allows subscribers to create multiple profiles for individual leads which allows better lead grooming strategies. Campaigns corresponding to various events can be tailored to match the kind of lead interaction required. Additionally, this tool has other enhancements such as behavior-based automation for sending automated mailers and follow-ups, email sequence building, broadcasting and split testing.

Sales Tool: 

The original sales tool was completely redeveloped from the ground up and rebranded. The new version has flexibility allowing any new subscriber to merge third-party integrations of their choice to enhance customer journey tracking, invoicing, and so on. Users can choose from monthly and annual billing plans, and from among a range of flexible subscriptions using this tool and its integration with multiple payment gateways. They can then create sales funnels for unlimited digital or physical products and services.

Membership Site Builder: 

The membership site builder’s UI has also been raised to industry standards to help create learning experiences for end-users. There are carefully segregated membership access levels which allow content delivery behind secure password protection that is specific to the type of subscription. There are options for subscribed companies to set up automated campaigns and content drips allowing leads to receive rich content that would grow the company’s personal brand.

Web Page Design Tool:

The website design tool does not require the user to have any knowledge of a web design language. All they need to do is to choose from a wide range of professional page and funnel templates and have the site up and running in no time. Each element to be added to the webpage has its own customization palette, making it easy to resize elements and change colors of buttons. There is unlimited bandwidth provided for subscribers to host their pages. 

Shopping Cart Tool:

Subscribers of the shopping cart tool can use it to design and host an online storefront. Subscribed brands can present their customers with digital and physical products of theirs. This tool is a plug-and-play solution which is easy to understand and use and does not require a tech support team or web developers ready on call. One can easily add product buttons, embed checkout pages and also do upsells and downsells using hundreds of Ecommerce-related templates.

Video Streaming Tool:

This tool allows you to fetch links from other video streaming websites that can be used for branding purposes on your website. The logo or branding of the video streaming site itself gets hidden to promote your brand further. This tool eliminates the need for dedicated server allocation for videos. A state-of-the-art video player gets integrated into your webpage and you can add opt-in forms, call to action buttons, and various engagement tools to the videos.