Daffodil helps a leading European coffee chain to implement Salesforce and drive elite customer experience

The project began with our business analytics and software architects outlining the optimal architecture of this state of the art CRM application. To put the icing on the cake our experts refined the functional requirements, created a comprehensive product vision, and conceptualized the development roadmap. Since the client belongs to the European Union, Daffodil abided by the General Data Protection Regulation (GDPR), a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. On mutually agreeing with the strategic plan, Daffodil’s team mapped out the requirements onto the technology landscape. 

To help manage the entire internal functions, Daffodil leveraged the technology of Salesforce to build the client a custom CRM application, cloud computing, and software distribution model that hosts applications and makes them available online. Earlier, many companies used to host their CRM solutions on their own server. It used to take months or even years to set it up and the cost went up all the time. Even after setting up, they were extremely hard to use. With the introduction of Salesforce CRM software was affordable to build and got delivered entirely online as a service. CRM developed using the Salesforce platform was highly secure, efficient & reduced the development time significantly. 

Since all the cafe’s data is stored in a single centralized unit, it makes tracking customer life cycles easy. The app gives access to all the sales and customer management tools to the store manager. Now the store manager was able to store and manage customer records with full efficiency and had access to features like inventory management, order processing, billing & invoicing, and track & log feedback. 

The CRM application helped the cafe to effectively automate repetitive tasks. The application sent a custom email notification, every time a new customer was added to the system, when an order was placed and when the order was delivered. When an order was delivered the customer received a custom link to log their feedback. This helps reduce workload, boosts efficiency and minimizes the risk of errors.

The application was further customized by adding process builders and workflows. Every customer on their birthday would receive an email informing them that they were eligible for a special birthday discount which could be availed on that particular day. Also, customers would receive an email once their order was ready.

The application is highly scalable and depends on the cafe’s growth. The application can also have any social media integrations for sharing offers or discounts for branding or promotional purposes on social media. The cafe doesn’t have to worry about the application or infrastructure upgrades – they happen automatically. This gave the client time to focus on innovation rather than managing technology.