Enabling The Souled Store to provide an omnichannel shopping experience to its customers

After analyzing the requirements and engaging in thorough discussions with the business team at Souled Store, Daffodil Software’s development team has devised a comprehensive solution that addresses the company’s requirements and helps in becoming a cohesive omnichannel brand. The proposed solution encompasses the following key components:

Advanced In-House POS System and M-POS system:

Daffodil Software designed and build a tailor-made, in-house POS system specifically for Souled Store. This solution replaced the third-party POS system, offering increased flexibility, control, and integration capabilities. The development team collaborated closely with Souled Store’s business and IT teams to understand their operational workflows and design an intuitive and user-friendly interface. The custom POS system streamlined sales processes, enable real-time data inventory synchronization, and provide comprehensive insights into sales trends and customer behavior. It also facilitated centralized management of product information, pricing, and promotions across all channels, enhancing operational efficiency, fewer dead stocks, and empowering data-driven decision-making.

Also, the Daffodil team has designed and developed the mPOS feature in the souled store mobile app which works similarly to the store POS system. This mPOS system empowered the store employees of the Souled store such that they can move freely in the store environment and help customers with checkout, inventory management, and access to product information without sticking to the counter.

Flexible Omni-channel Fulfillment:

The Daffodil Software team worked with user experience teams to ensure a consistent and seamless customer experience across offline and online channels. The development team aligned the user interfaces and features of the online platform and physical stores, creating a unified brand image and delivering a cohesive omnichannel experience. This includes replicating personalized recommendations, BOPAS (buy online and pick up at store), BORIS (buy online, return in store) and buy offline and get online, return and replace at any platform, a smooth checkout process with loyalty programs and convenient browsing features in offline stores. By implementing this solution, Souled Store enhanced customer satisfaction, improve brand loyalty, and provide a consistent experience irrespective of the channel used by the customers.

Hyperlocal e-commerce for same-day delivery:

The Daffodil team developed a capability of hyper-local e-commerce for Souled store where a customer wants an order on the same day. The order can be fulfilled from the nearest store. Also, if the store does not have time to deliver they can transfer the order to another nearest store. The Hyperlocal e-commerce solution made the delivery process faster and resulted in increased sales and a great omnichannel customer experience for the customers. The Hyperlocal solution also increased operational efficiency. The Hyperlocal e-commerce solution improved operational efficiency by 28% by fastening the order process and efficient resource management. Also, the delivery cost was reduced to deliver an order within the city and The Souled Store was able to charge their customers for the fast delivery.