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Leverage your website's visibility with our data-driven SEM strategy
Since 1999, Daffodil Software Solutions has been the most preferred software engineering partner for technology-driven organizations across the globe. But, now we are also evolving in the field of digital marketing, providing ROI-focused paid marketing services for clients & businesses, to improve their website traffic on search engine result pages, through various matrices of SEO (search engine optimization) and SEM (search engine marketing). Whether you are a large enterprise, a healthcare service provider, a pharma company, a medical device manufacturer, or bootstrapped startup, we seamlessly fit with your work culture & business requirements and create, manage & optimize campaigns for your business.
We hold 20+ years of domain expertise in multiple industries and have certified & experienced marketing professionals working with 100+ clients across the globe.
SEM that helps to scale up your business
Our paid marketing services for your smooth sales
These advertisements appear in google properties providing detailed information about any product or service which you are trying to sell. When they are used, any searcher trying to seek that product will input a best-matching keyword on a search engine, and therein will get your product/service purchasing intent. Our motto here is to make sure that your brand & products are displayed on the screen of the searcher with enticing ad copy, that may include the title, price, images of the product, and reviews, to encourage the target audience to buy that service at that moment.
Search advertisements have the power to boost brand recognition by 80%. They include an impactful headline with informative description text and the URL of the landing page, enticing people to click through the ad. As a reputable PPC service provider, we pair these ads with additional information about your brand’s offerings and better keyword planning to achieve your company’s goal of high quality & significant conversions from new customers.
These advertisements appear in websites, articles & blogs for the viewers to read & entice them to click for making a step toward a purchase. This process eventually offers customer insights and their intent data so that we know your customers & their interests better. We help you to reach a wider audience through appropriate demographics, personalized texts, images, and a URL that is linked to your landing page or website. With eye-catching visual formats, we create visual interest and help you to refine your brand awareness.
It is the best medium to promise customer interaction which appears online before, during, and after the streaming video or content. Being an excellent format for educating or informing, video ads can draw in high visibility. Our experts can run creative video ads for your business and help you achieve conversion rates from your targeted customers.
These ads help you connect with your targeted audience on google properties for the services or products your business is known for. It fills the gap between your customers and the services they desire for. Your about-to-be purchasers can seek your location and other contact information to directly reach you for your business offerings. Our paid marketing services help you fill this gap smoothly by creating data-driven ad campaigns, so that your brand is visible on the top of the SERPs, thereby optimizing your business’s direct leads.
Social media advertisements are one of the best sources to generate leads and revenue for your business. These ads can appear on social media platforms like Facebook (Meta), Instagram, Whatsapp, LinkedIn, Twitter, etc, and help you connect with your potential customers based on their interests, behavior, hobbies, and activities. We help businesses in their active social media presence and help them strategically position their ads in order to enrich their brand’s visibility and provide traffic/leads to acquire potential customers at a lesser cost.
These advertisements entice individuals to revisit the sites and convert them into potential customers. Our team of experts helps you customize display ads campaigns for your business as such that the visitors who have already checked out your ad, come back with a highly focused purchasing attitude.
These paid ad formats appear only in personal email boxes of the targeted audience resulting in lead generation and improvisation of high-quality clicks. By implementing this format, GSPs will not only allow to target the visitors of rival websites but also those visitors who have given the rivals permission to send them emails.
Our SEM services success stories
Daffodil helps India’s largest fashion & apparel retailer to increase customer acquisition using insights from Power BI
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America’s leading CRM & marketing automation firm sets up an offshore development centre with Daffodil Software
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Suuchi, a US based technology-driven company automates its supply chain operations, resulting in 28% reduced overhead costs
Read More >Our engagement models
Tell us about your marketing vision and let us help you in achieving it. Build your search engine marketing strategy using our technical and manual experience for the best outcomes. Customize your marketing approach with us to improve your SEM image.
Update your current marketing functionalities as per the trends and latest industry standards. From CPE (cost-per-engagement) to CPA (cost-per-action), we use all the customer acquisition models to advertise your brand. Our personalized software SEM services will always keep you ahead of the game.
Outsourcing dedicated subject matter expertise to accelerate project delivery, manage workload spikes, execute marketing strategy & get qualitative results for your business.
Our team of marketing experts helps you to be on the trend as well as accelerate technological innovation to achieve long-term growth & success for your business.
Why Daffodil Software
Recognized excellence, proven customer satisfaction
Categorized as an aspirant in global PEAK Matrix assessment
Recommended vendor for custom software development services
Mentioned as a company to watch in the AI space
Categorized as a leader in digital engineering services
20+
years of software engineering excellence
150+
global clientele
4.8
Avg CSAT score
95%
customer retention rate
