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Daffodil helps OLX CashMyCar to re-engineer their mobile application, resulting in 47% increase in conversion rate
Frontier Car Group (FCG) is a Berlin-based startup that develops, launches, and operates marketplaces for pre-owned automotive by the name of OLX CashMyCar. They have operations in Nigeria, Mexico, Argentina, Colombia, Chile, Pakistan, and Indonesia. Their objective is to increase the efficiency of automobile markets through technology and infrastructure creation. They offer a safe, fair and fast solution to the underserved industry of selling used cars in frontier economies. It is one of the most successfully growing pre-owned automotive start-ups with a total funding of $569M so far.
Services Used:
In order to set up a marketplace for used cars in India, Frontier Car Group partnered with OLX, India. OLX is India’s largest classified business that deals in buying and selling of properties, used furniture, electronics, and varied other services. The joint venture, called OLX CashMyCar, aims at simplifying the way pre-owned cars are sold and purchased in India.
OLX CashMyCar is an online platform for the sellers of pre-owned cars to get a quote for their cars, schedule an inspection, and sell it. The mobile app that was developed for these tasks had usability gaps due to which the OLX CashMyCar team found it difficult to capture the leads/first information about the sellers. For example, the forms used in the app were less intuitive due to which the users were not able to provide complete information about the car and were aborting the purchasing process before completing their journey (providing car details, scheduling an inspection, and selling the car). This resulted in a low lead conversion rate for the OLX CashMyCar app. As a workaround, the client decided to modernize the app with a new frontend and user experience. Daffodil’s task as an software engineering partner was to:
Keeping the timeline constraints into consideration, team Daffodil recommended frontend development using React Native technology. Since React Native allows building an app’s UI using reusable components, it was estimated that this low code development approach will enable developers to deliver the app 40%-50% faster.
We built the architecture and user experience of the marketplace according to the needs of both sellers and buyers. Daffodil Software developed a mobile app for Android and iOS platforms that allows the sellers to conveniently provide information about their pre-owned cars and get a quote for them. The app enables the sellers to schedule/reschedule an inspection, get a free evaluation from professionals, and then finally sell it to interested buyers.
Considering the business expansion plans, a dynamic app architecture was designed. Each time the app is launched into a new market, minor changes in the configuration file could make the frontend ready for the new market. No changes in the codebase to change the fields, images, colors, or other frontend elements when the app is pitched in a different country.
Some of the key hightlights of the solution were:
With various UX advances made in the app, OLX CashMyCar was able to improve the lead conversion rate by 47%. To reduce the time-to-market of the app, the reusable components approach was used. Different UI components were developed and reused on various screens, thereby reducing 40%-50% of the development time. OLX CashMyCar is expanding in various cities in India, including Delhi, Mumbai, Hyderabad, Bangalore, Chennai, and Pune.
2M+
downloads
100,000+
vehicles bought & sold through the platform
<45 Mins
required for entire documentation for selling a vehicle
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