Performance marketing

Let us transform your brand into a household name!

With millions of data being generated everyday, you may require assistance in framing out real time data-driven advertising strategies that focus on achieving measurable results and maximize return on investment (ROI).

Rise in competitions demand organizations not to rely merely on the use of conventional techniques like impression or clicks, rather on the solution that lies in performance marketing, where one would pay for marketing campaigns based on their actual performance, such as conversions, leads or sales.

Performance marketing

Values you can derive from our comprehensive performance marketing services:

Our digital marketing services include:

Search engine optimization (SEO)

Our highly advanced Performance marketing services utilize the power of AI through generative SEO techniques. We help out your company to perform extensive keyword research, and improvise on-page and off-page optimizations with regular observation of the key metrics. With our advanced SEO technology, we aim to increase organic & high-quality website traffic to boost your conversion rates.

Pay-per-click advertising (PPC)

We help you reach your customer base faster with data-driven Pay-Per-Click campaigns. Our team of performance marketers is highly advanced and capable of assisting you in crafting keyword-specific ad copies, optimizing the bidding strategies, and maintaining track of your keyword ROI while maximizing the reach of your target audience.

Digital audit and consulting

Our top-notch digital audit and consulting services assess the company’s online strategies and provide expert guidance to enhance them. Auditing effectively evaluates the digital inflows like social media, webpages, and SEO, while on the other hand, consulting utilizes this data to improvise the online presence and make your marketing objectives more achievable.

Mobile app marketing

We help you create marketing campaigns to reach users at every level of their journey, from developing awareness and discovery to the final steps of installation and call for in-app actions. It deals with strategies to attract new users, engage them, and ultimately convert them into highly valuable customers.

App store optimization

It is the practice of increasing an app’s visibility and conversion rate in particular app stores. We help you to optimize the app’s title, keywords, descriptions, screenshots, and reviews to rank higher in organic search results. The primary goal is to increase the app’s awareness and attract more organic downloads.

Social media marketing (SMM)

This methodology involves the use of social media platforms like Facebook, Instagram, LinkedIn, among other sites to advertise the products or services. We help you improve your audience engagement rate to drive more organic traffic. We share your brand’s content that includes images, videos, and texts, along with paid advertisements on the above-mentioned platforms.

Programmatic advertising

Programmatic advertising involves automated buying and selling of digital advertisements. Our services use Artificial intelligence and real-time bids to capture specific audiences, making the overall ad placement process more efficient and effective. Most importantly, this technology is cost-effective as human intervention is no longer needed.

Online reputation management (ORM)

We firmly believe that your reputation and evaluations have the power to make or break your success. Enhance your reputation and revenues with the assistance of our performance marketing experts. We utilize state-of-the-art online reputation management software, two-way SMS marketing, and QR codes, to streamline your ORM practices and increase the number of positive feedbacks.

Email marketing

Our email marketing approach is a part of performance marketing services that entails emailing to all potential prospects and clients with the intent to engage customers, increase brand recognition, promote services, and convert potential customers into paying clients through newsletters, transactional emails, promotional emails, and personalized messages to help you retain customers, boost sales, and foster customer loyalty.

Business models we work with

Why Daffodil Software?

Meaningful Difference, Real Value

Recognized by Leading Analysts:

Global Team and Mature Processes:

Diverse workforce located throughout the world with world-class and integrated processes

  • 1200+ people
  • 20 years of software engineering excellence
  • Offices in US, UK, UAE, and India

Dedicated Practices & Consulting Approach:

Uncover the right tech for your toughest business problems through our team of seasoned subject matter experts and technologists. Dedicated practice heads for:

  • AI Solutions
  • QA & Testing Automation
  • Mobility
  • DevOps
  • Robotic Process Automation
  • Microsoft Technologies
  • Open Source Technologies
  • Salesforce

Strong Associations and Partnerships:

Why are we the right partners for you?

Optimal resources usage

We utilize the available resources most effectively and efficiently, this includes the entire budget, labor, technology, and time. Further, it involves planning and allocating resources that will maximize your Return on Investment (ROI).

Performance monitoring

We monitor and evaluate the outcomes of marketing campaigns and activities to determine their effectiveness. Metrics like conversion rates, Impressions, etc. are included in the key performance indicators (KPIs).

Analytical and Data driven strategy adjustments

We tend to gather insights from data analysis to identify the points of improvement, adjust strategies, and make decisions to improvise the result. It requires a deep study of consumer behavior, an understanding of the industry trends, measuring campaign’s effectiveness, and utilizing these insights to optimize the marketing objectives.

Branding and Rebranding

We aim to develop a distinctive brand identity that includes elements like logo, color scheme and a theme that remains consistent throughout the marketing communications to make it more appealing to your target audience. For Rebranding, we analyze your current brand positioning, then develop a new vision, mission and personality. We further work on visual identity and prepare outlines about the usage.

Get started with custom digital marketing services
Innovation redefined

We create agile and adaptable performance marketing strategies to help you get more leads, revenue, and sales for your business.


Watch our brand video.

Performance marketing insights:

Frequently answered questions (FAQs)

What are Performance marketing services?

Performance marketing services are digital strategies where payment is only made when certain actions are completed, it may be a sale, click, or lead. It includes various techniques like pay-per-click advertising, Search engine optimization, auditing and consulting, and many more. The primary goal is to deliver measurable results which have a direct impact on the business’s bottom line.

When it comes to our Performance marketing services, we offer multiple marketing solutions like PPC, SEO, content marketing, tracking campaigns, website development, email marketing, Google ads, branding, and other web-based advertising for your business to grow online.

With our out-of-the-box and focused work approach, we help businesses to solve complex business marketing issues easily and transform them into renowned brands step by step. Our work patterns include:

◉ Analyzation of the project: Our marketing experts go through your project, understand the vision and mission, analyze the present stage of the project and the competitor’s positioning, and align it with the future goals of your business.

◉ Finding unique ideas: Helping you to reach your full potential, our team of subject-matter experts creates out-of-the-box marketing solutions for your brand recognition and the products or services being offered.

◉ Optimizing: Thereafter, we start creating and implementing the planned ideas & strategies for your brand’s website and help you optimize your business revenue.

◉ Reaching target: Whether your target is to be on top of the SERPs or earn more revenue, our team of digital marketing experts will help you to achieve your goals. We help you reach your target audience through various channels and digital marketing techniques.

When choosing the finest digital marketing experts, take into account both your needs and the services the company offers. Explain your needs in detail at the initial consultation session, and then question the service providers about their marketing process, clientele, and past experience working on projects similar to yours. Verify the compatibility of your objective and the provided solution in addition, and take into consideration any unique characteristics your business requires. Establish a strong channel of contact with the designated project manager to ensure that your vision is being carried out as you had intended.