Rashi Chandra

Rashi Chandra

Rashi is a content strategist with a knack for breaking down complex technical concepts into engaging, user-friendly content. Beyond her writing pursuits, she takes interest in exploring global geopolitical landscapes through reading.

Recent Posts

AI in Visual Search: How it is Shaping Gen Z’s Shopping Experience

Gen Z’s shopping habits are driving a major shift in retail, and for tech leaders, the focus is on how to meet their expectations for speed and personalization. AI in visual search is quickly becoming the preferred tool with the majority of Gen Z favoring it over text-based searches. They want quick results, where a single photo can lead them…

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Black Box AI: What is it and Why Should You Know?

AI has become the backbone of innovation across industries, but not all AI systems are created with full transparency. Black Box AI is one of the most talked-about and often controversial concepts in this space but what is Black Box AI? Black Box AI refers to AI models whose internal workings are either too complex to understand or are hidden,…

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15 E-Commerce Personalization Strategies for Higher Conversion Rates

Standing out in the e-commerce industry isn’t just about offering more products - it is about offering the right products to the right people. From personalized product recommendations to targeted email campaigns and dynamic website content, these efforts are all done to make the shopper feel understood and valued.

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Next.js for E-Commerce Websites: A Must-Have for Modern Online Retailers

E-commerce success isn’t just about great products - it’s about speed, discoverability, and seamless user experience. Shoppers expect instant page loads, frictionless navigation, and personalized interactions, and anything less can drive them straight to a competitor. This is why more businesses are turning to Next.js, a framework that’s redefining how online stores operate.

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All You Need To Know About Event-driven APIs

APIs - Application Programming Interfaces have always been the backbone of modern software. They are the bridges that let apps communicate with each other which makes everything from mobile payments to social media integrations possible. Over the years, APIs have evolved from simple REST designs to more flexible models like GraphQL. But as our need for instant communication and scalability…

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ReactJS vs NextJS: Choosing the Right Framework for Your Application

JavaScript frameworks have made web development easier by providing tools to build fast and dynamic applications. Among the vast ecosystem of frameworks and libraries - React.js and Next.js stand out as two of the most popular choices. React.js is a UI library for building interactive interfaces while Next.js extends React with additional features such as server-side rendering and static site…

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All You Need To Know About Vision Language Models

Artificial Intelligence has made remarkable progress in processing visual and textual data separately, but real-world scenarios require a combined understanding of both. This is where Vision Language Models (VLMs) come into play. VLMs are AI systems designed to process and understand both visual and textual information simultaneously, enabling them to interpret images in context with language and vice versa.

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Developing an E-commerce Loyalty Program That Works

With thousands of online stores at our fingertips - one of the biggest challenges for eCommerce businesses is customer loyalty. According to HubSpot research, the probability of selling to an existing customer is 60-70%, compared to merely 5-20% for a new one. So, how do you turn one-time buyers into lifetime customers? The answer lies in a well-crafted loyalty program…

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Building APIs for AI Integration: Lessons from LLM Providers

The rising implementation of AI into applications has increased the demand for robust and user-friendly AI APIs. These APIs act as the bridge between complex AI models such as LLMs and the developers building the next generation of applications. As AI continues to permeate multiple industries - the requirement for smooth AI integration is becoming important. AI APIs allow businesses…

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Top 10 Image Recognition APIs in 2025

As we move forward to the future where AI has already started reshaping various industries, image recognition technologies stand at the forefront of innovation. According to a study conducted by Grand View Research, the global image recognition market size was valued at USD 45.02 billion in 2022 and is expected to expand at a CAGR of 13.4% from 2023 to…

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