Rashi Chandra

Rashi Chandra

Rashi is a content strategist with a knack for breaking down complex technical concepts into engaging, user-friendly content. Beyond her writing pursuits, she takes interest in exploring global geopolitical landscapes through reading.

Recent Posts

Integrating Behavioral Economics with Fintech UX Design

In Fintech, UX design is critical for making complex financial services more user-friendly, enhancing usability, and increasing customer loyalty. It enhances how users interact with digital products, with an emphasis on customer satisfaction.

Topics: Fintech UI/UX
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Common Codebase vs. Separate Codebase for Web and Mobile: Streamlining Your Platform Development

As developers and companies seek cost-effectiveness in the software industry, they face a strategic decision: should you have one set of code that works across your websites and mobile app, or separate code for each? This decision can impact your project's agility, costs, and scalability.

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9 Machine Learning Algorithms For Recommendation Engines

Recommendation engines stand as the backbone of personalized online experiences, guiding users to discover content, products, and services that meet their preferences. From driving online shoppers to their next favorite product, or suggesting the next binge-worthy movie according to the viewer’s genre history, recommendation engines are the hidden force behind driving user-preferred actions on digital platforms.

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Predictive UX: Anticipating User Actions with Machine Learning

Imagine opening your food ordering app and being greeted with your favorite food list, or visiting an online store and finding the items you've been longing for already lined up, waiting for your approval. This isn't magic; it's predictive UX at work. It's like a friend who remembers your preferences and surprises you with choices that feel handpicked—with a touch…

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