Myntra took the bold decision to sell its wares only through its mobile app in May 2015, but now it is becoming increasingly clear that this app-only strategy has backfired. The company is now gearing up to roll out a mobile website, similar to Flipkart Lite and the recently introduced Snap-Lite (Snapdeal’s light mobile portal). Myntra is not alone is having a re-think over strategy, Flipkart too is backtracking. Does all this really mean that the app only strategy is a mistake?

When customers are discerning about the kind of products and services they require, it is important for apps to enter the niche areas where they can offer customized services. A recent study conducted by Dynatrace proves the point that users tend to look for specific features in their mobile apps: they want proactive and personally relevant information—they want services that are based on their location at any particular point of time.

Do you own a 4G handset yet! It seems that many users are warming up to 4G even before the 4G network is rolled out in their areas. A recent report from IDC shows that one out of three smartphones being shipped in India during the third quarter of 2015 are 4G enabled. So if the 4G network is working in a certain area, many users could be enjoying things like augmented reality navigation, “mobile wallets”, 3D simulated board games, and much else.

Because of its capacity to provide connectivity of much higher speed, 4G can be a complete game-changer when it comes to real-time gaming and movies. But what about e-commerce! What kind of new innovations can we expect in e-commerce sector with high-speed 4G connectivity now becoming a reality.

When you are using an app, it is often easy to be filled with the idea that something that operates out of the small screen of a smartphone must be quite easy to create, but the truth is that every successful app packs an immense amount of cutting edge technology, ingenuity and research.

The ubiquity of smartphones, which are packed with all kinds of innovative apps, is leading to social change in the behavior of the consumers. For accessing information and executing all kinds of tasks the consumers are increasingly depending on the app Eco system.

Brick and Mortar stores still continue to dominate retail sales, however the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omni-channel experience, they create one themselves. Consumers are now using mobile as a catalyst to drive them into stores where they complete the path to purchase.

As technology continues to evolve at a scorching place, the developers are not only asking, “What is next for mobile apps?” but also “What is the future of mobile strategy?” When customers are demanding more and more from their mobile apps, the developers have no alternative except to look for tools that will enable them to pack more services in every app that they produce.

In a world where almost everyone has a smartphone, the mobile apps pose as a versatile tool for conducting realtime interactions or transactions with the customers. An immense amount of marketing potential lies in the mobile apps, and much of it is yet to be tapped.

Your favourite mobile payment app is now all set for a massive upgrade. Check out how you can make it risk free.  A recent survey from Accenture shows that while 52% of North Americans are “extremely aware” of mobile payments, only 18% use the facility on a regular basis. It is the millennials and the higher-income households that are on the forefront of using mobile payment systems. The survey shows that 23% millennials and 38% higher-income households use contactless payments at least once a week. More and more people are warming up to the mobile payments systems. According to eMarketer, in 2016 we will see a 210% growth globally in the total value of mobile payment transactions—from $8.71 billion today it is expected to go up to $27.05 billion. With high growth being a distinct possibility, it is time for the companies to device new strategies for facilitating rapid awareness and adoption of their mobile apps. Starbucks, the global coffee giant has an app, which handles payments and stores loyalty information of customers. Basically the app offers customers the convenience of a mobile wallet, which is valid at all Starbucks outlets. More than 20% of Starbucks’ in-store transactions in USA are conducted via the mobile app. There is massive evolution happening in the mobile payments space. In times to come we can expect app based payment systems that are much more versatile and secure than the solutions that we use today. Currently most payment apps use the system of passwords to conduct a transaction, but once biometrics comes into the play, we may have apps that can make use of voice recognition, face recognition and even iris recognition to process ultra-secure transactions. Major payment system companies of the world- Visa, MasterCard, RuPay, and many other players - are working to enhance the scope of their mobile apps. Daffodil Software is among those companies that are taking many innovative steps for the development of more secure and easy to use mobile payment apps. We promise to make your mobile transactions app-solutely risk free.