Google showed us a sneak peak of Android Instant Apps at the Google I/O 2016 which is nothing but a Google’s effort to make apps run instantly without installation. We have read the stories and heard the whispers and have finally come to understanding what Android Instant Apps are all about.

Mobile app development market was already quite warm with intense rivalry between platform specific pure native apps and cross-platform HTML5 web apps or better known as hybrid apps, that is, native Android and iOS apps going against Phonegap and Ionic web apps. A newer and very noticeable player entered the tournament, not so recently though, with full strength and heavy artillery - React Native by Facebook. The battlefield is further heated up with Telerik bringing Angular 2 NativeScript.

Old languages never die they just fade away but development companies who stick with old languages are bound to see an early grave. While Apple hasn’t stated all its goals for the language yet, the launches of Xcode 6, Playgrounds, and Swift together signal Apple’s intent to make app development easier and more approachable than with any other development tool chain.

Any businessman who invests funds in app developement would always want the best ROI. Now here comes the question of app development and what aspect of it would help in generating income more. And out of these aspects, UI/UX has turned out to be the most beneficial factor.

As Google prepares one Marshmallow upgrade after the other, the company has announced that the next Android version will be the offspring of Chrome OS and Android merger. With such a magnanimous setting, Android N can only promise to be, possibly, one of the biggest development in mobile app.

According to IDC, in 2015, close to 83% of the world’s mobile devices were running on Android OS. So if you want to reach out to maximum number of potential clients, you must have an app for the highly popular Android platform. If you don’t have in-house app development capability, you can outsource the app development work to a technology company.

Nothing has changed our mobile lives more than apps. Today, it’s no longer just about building an innovative app with a better user experience, its about being successful while gearing up your mobile strategy, now the question arises which app development technology to be used ? Here are the key reasons to think over android application development before considering any other platform:

    iOS and Android are the world’s most popular mobile platforms. Relatively fewer numbers of users are using Blackberry and Windows powered devices. Your mobile app must be adaptable on all the major platforms to ensure that it can reach out to all categories of potential customers. After all, the best interests of your business can only be served when you can reach out to maximum number of users through your app. Here is a list of the benefits that you can have by opting for cross platform applications AKA Hybrid apps.

Android Marshmallow is powering a wide range of devices and it is having a discernible impact on app development for Android platform. Marshmallow offers several new features for improving the quality of interactions that you have with your customers. But to take full advantage of the new Marshmallow ecosystem, you have to do much more than having a quick flip of the Target & Compile SDK to API 23. There are several new ideas in app development that you can bring to fruition by the optimal usage of Marshmallow features.

According to report from IDC, 82.8% of the mobile devices are running on Android, while iOS powers 13.9% of the devices. It may seem that Android is far ahead of iOS, but the truth is that the Apple devices, which run on iOS, are favoured by the premium consumers, the ones who have the real paying power.