Modernizing an AI-powered mental health application for Playing Forward; a leading US-based health tech company

Following discovery workshops with the Dr. Mooves team, Daffodil structured the engagement across the full software development lifecycle, from product strategy and UI design to backend architecture and deployment. Our approach focused on preserving the integrity of the proprietary motion-tracking engine while building the digital systems needed to scale the platform.

Product Discovery & Architecture Planning

We began with structured discovery sessions to define:

• User personas (children aged 5–12 and parents)
• Engagement flows
• Reward logic and performance thresholds
• Security and payout architecture
• Administrative oversight requirements
• Scalability considerations

Based on these inputs, we developed a modular backend designed to support motion data processing, reward calculations, financial transactions, and dashboard analytics.

UI/UX Design to Create a Child-Centric Digital Experience

One of the prime focus areas of our engagement was designing the user interface from scratch. We created a visually engaging, intuitive experience personalized for children. The UI design included:

• Character-led navigation flows
• Motion-overlay guidance for accurate body positioning
• Performance result screens with improvement scoring
• Reward visualization dashboards
• Clear progress tracking indicators

We optimized animations, transitions, and visual cues to keep children engaged without cognitive overload. The redesigned interface strengthens the platform’s playful identity while actively supporting structured cognitive skill development.

Core Platform Engineering

Daffodil developed the full backend infrastructure to operationalize the platform. We included:

• Integration with the proprietary motion-tracking engine
• Real-time performance data processing
• AI-driven effort scoring alignment
• Secure user data handling
• Modular system architecture for future scalability

The system translates movement data into measurable performance outcomes that feed into reward and progress systems.

Dual Reward & Financial Infrastructure

To reinforce consistent participation, we engineered a structured dual-reward system. Children earn real cash rewards and cryptobacked currency points.Rewards are calculated based on performance thresholds and improvement scores derived from motion analysis. Daffodil integrated the Dwolla payment gateway to enable secure micro-deposit transfers to parents’ linked bank accounts. The reward engine includes:

• Point-to-monetary conversion logic
• Configurable daily reward limits
• Automated and manual payout controls
• Batch transaction processing

The result was a secure, transparent financial incentive system.

Administrative & Impact Dashboard

We built a centralized admin portal from scratch to provide operational and impact visibility. The dashboard provides access to:

• Active and newly registered users
• Transaction distribution (pending, completed, failed, in progress)
• Reward generation metrics
• $SPC™ tracking
• Dance participation data
• Performance trends

Administrators can:

• Manage users and profiles
• Monitor reward payouts
• Configure dance-style parameters
• Set performance thresholds
• Control payout scheduling and batch sizes

The infrastructure enables Dr. Mooves to manage engagement mechanics, financial flows, and performance data without backend code changes.

Compliance & Content Management

We modernized static content structures and introduced dynamic content management capabilities, allowing administrators to:

• Update privacy policy content
• Maintain regulatory alignment
• Manage contact information
• Provide structured communication channels