How to Scale your eCommerce Platform with System Integration

eCommerce integration is synchronization of an eCommerce website with its backend systems such as an ERP or a POS. It helps in seamless, two-way flow of data and information, which increases efficiency in processes as data across connected interfaces gets updated automatically.

But, when you should one start investing in system integration? The answer is- when your team start spending hours of time in adding data manually, across all the systems. Relying upon humans to add business data can make it prone to mistakes, bog down overall productivity, and also causes halt in interrelated transactions.

Once done with eCommerce application development, market testing, and substantial traffic/demand of products on website, the next step should be system integration to scale your eCommerce business. By automating the processes, e-retailers can:

• Eliminate human intervention in managing the processes through manual entry of orders, inventory updation, ultimately doing away with chances of errors.

• Synchronize and manage inventory in order to maintain a record of products’ sale and availability.

• Keep a track of product delivery and automatically notify customers about shipping status of their orders.

• Update product catalog and supporting information like description, images, video, or pricing (as the demand or competition increases) through a single system.

• Manage exchange or returns efficiently and at the same time keeps the inventory updated accordingly.

Integrating ERP System with eCommerce Store

Enterprise Resource Planning (ERP) is a business process management software that allow organizations to use a system of integrated applications for automating and organizing various back-office processes. Depending upon the requirement, companies can either opt for all facets of ERP or choose to have a combination of modules.

Modules of an ERP addresses to a key business area, such as inventory management, human resources, marketing, customer management, payment etc. As soon as online businesses start to scale, ERP integration is must for:

• Automating business processes
• Improving productivity of sales team
• Manage inventory and procurement
• Provide data to automate other transactions

Integrating an ERP solution with eCommerce software can help to manage data flows and operations, efficiently. However, before your in-house team or a technology partner starts working on an ERP solution for your online shop, it is important to define processes beforehand (keeping futuristic growth in mind) so that the scope of solution can be defined. Here are 5 things to keep in mind before you get started with ERP development and integration with existent eCommerce store.

1. Sketch your Business Requirements

Having an ERP for your eCommerce store could be a costly affair. Thus, it is important to have a clear vision of what needs to be achieved with ERP integration. “X competitor has it” or “everyone is going with this trend” is certainly not the right reason to have a feature or functionality an ERP. Assess and ensure how the ERP will add value to your existent eCommerce store and help server customers better. Evaluate the purpose of opting for ERP, which may range somewhere between:

• Facilitating fast turnaround times for orders
• Opportunity to reach new customers or engage them
• Manage warehouse or update inventory, offline or online

Evaluating the reasons to have an ERP will you to select the best SAAS service or build a custom ERP solution, which will map well with your business requirements and will be cost-effective.

2. Define the Processes

How, when, and for what purpose the two systems in an ERP will communicate should be clearly defined. How a process should work, right from users placing an order to getting the product delivered. To identify automation opportunities, it is imperative to figure out and define the points where communication between the systems should be streamlined.

3. ERP Solution Type

Depending upon the eCommerce store and business requirements, ERP solution can either be customized or a SAAS based ERP solution can be integrated with the eCommerce store. Accordingly, you can have an in-house team or choose a technology partner for development and integration of ERP system with your online store.

Have questions about system integration with your eCommerce store? Set up a free consultation with our Magento enterprise solution experts to understand technical and functional requirements to scale your eCommerce business with selected ERP modules or full-fledged ERP solution.