App download number is a delusive metric, as it does not reflect whether the application’s objective or key value proposition is being met or not. To figure out whether your app is achieving what it was built for (more revenue, user engagement or brand building), you need to go beyond counting app store downloads. The following post describes 15 metrics that matter the most for any sort of mobile application, why they are important and how to track them.

Games, sports, eCommerce, social media, retail, healthcare! There is hardly an industry that has not experienced the magic of Augmented Reality (AR). And today, this technology is upgrading our real world by overlaying pieces of virtuality on it. For enabling  developers to make the most of AR and integrate it into web and mobile apps, there are some amazing SDKs available. Here, we share a few of them (Free and Paid).

Ideas are easy. It's the execution of ideas that really separates the sheep from the goats. ~ Sue Grafton No matter how great an idea is, it is nothing more than a hallucination, if not executed well. And that is why, choosing a right partner for giving life to your idea is extremely important.

Back in 2008, when app stores were launched to the world, who knew that a decade later, they would be an indispensable part of daily lives. From food ordering to shopping, teaching to learning, entertainment to management, there is an app for everything, for everyone.

Millennials, Gen X, and even the baby boomers are dependent upon the smartphones for their daily tasks. And as the number of mobile users rise, reaching them through apps have become one of the most followed trend amongst businesses.

Over 400 million smartphones, 4 million apps for download, 80 billion annual app store revenue! These numbers certainly project that year 2017 took over the the ownership of the mobile world. And if the future prognosis are to be believed, these numbers are bound to rise dramatically.

From startups to Fortune 500, every company has a mind to risk management for dealing with those out of the blue scenarios. In an app development project, it’s the Minimum Viable Product (MVP) that helps the businesses to evaluate and forecast the risk, so that a deliverable is rendered, which is accepted by the targeted persona.

In the IT ecosystem, there is more pressure than ever to be agile, without compromising the security and reliability. For a consistent product development cycle, people, processes, and tools need to be streamlined effectively. This is where DevOps comes into the picture, addressing the stumbling blocks of continuous integration, testing, and deployment in the software development cycle.

Can you imagine a mobile app automating and controlling a number of tasks for the users, without being explicitly programmed for it. Well, that might sound fanatic, but it’s a practicable model today. Thanks to Machine Learning! Machine Learning (ML) is subset of Artificial Intelligence (AI) that analyses a set of data, builds an analytical model, and then predicts accordingly. By implementing ML to mobile apps, businesses can ensure better experience to the existing and anticipated users.

For web application development of any scale, RoR brings in a slew of opportunities. And this gives clear grounds to the startups as well as fortune 500 companies to place their trust in this amazing technology.