The current smartphone market is dominated by Google’s Android and Apple’s iOS. In the first quarter of 2017, 379.97 million smartphones were shipped worldwide; 327.16 (Android), 51.99 (iOS), 0.82 (others). With this, mobile apps are and would be the smartphone essential, for sure. Statistics for the year 2017 (Q1) unveil that Google Play Store is home to 2.8 million apps while the iOS Store to 2.2 million apps.

So, you have launched an app in the market that’s build on a tested concept, could let you gain a  massive user base, generate millions in revenue, and turn out to be a brand that users can trust. However, after few months of the launch, everything seems to fall aside. Diminishing app installs, low retention rate and slowdown in aap's acceptance are concerning you. You turned up the trumps initially, but your app is a dead duck now.

The difference between apps that make millions and the ones that never see a dime lies in the  fact that how well their developers and marketers understand their customers. With a million apps in the app stores, the need to understand user’s pressing points has never been so important than now.

Tap, drag, flick, spread! While many of us might not know these in-app gestures by name, though we use them daily while interacting with our mobile apps. And considering that gestures have become an important UI feature, they too are evolving! Let’s take example of iPhone 3D Touch and one of its applications called peek-and-pop. This feature allow users to sneak into the content when a light force touch is applied and making the touch a little harder will open it.

  Success in business today requires real-time, mobile access to business opportunities. In the mobile first era, businesses having presence on mobile could improve the brand value, as their services/solutions reach the audience faster. While mobile compatible websites were and are the heart of search engines, mobile apps are certainly opening ways for convenient service access.

Nothing we do is more important than hiring and developing people. At the end of the day, we bet on people, not on strategies. And that said so, choosing the right people for outsourcing IT services surely holds the crux of any business project. With thousands of companies, freelancers, and agencies mushrooming in every corner, outsourcing has become a hyper-competitive industry. While freelancers have a cost-effective development model and certain technology expertise to offer; companies welcome large scale projects, have diverse skillset, and are open to innovation.

  If your app is the fire, social media is gasoline. Considering the popularity of social platforms and their tendency to viralize the potential content, it is definitely the right strategy to promote your apps on these networks. Here we are with most pertinent social media platforms and mobile app marketing tactics (free and paid) that can shoot up your apps’ downloads amongst targeted users.

A goal without a plan is just a wish. Hence, in your endeavours to transform your app idea into the next big thing, it is prerogative to step ahead with a plan of action. In a galaxy of million of apps, how would you make your app shine? Definitely, doing the things right is the key, i.e. carrying out the research, following the right methodology, creating an engaging design, and what not. However,  that’s not the real essence of a mobile app development cycle.  

Splash screen, or very often called as the launch or boot screen is the first screen that is displayed when an application loads. Normally, it comprises of the app logo, sometimes the company name, or very rarely their motto. While splash screens do not offer any practical advantage, they are considered as a source for brand strengthening and start out the app loading process.

  “Of those who search, nearly 4 in 10 search only on smartphone in an average day.” suggests a study by Google. As mobile usage increases, companies focus their attention towards making their websites mobile-friendly, ascertaining that an optimal user experience is rendered. Moreover, developers are driven to adopt the latest and most efficient technologies to make mobile web a useful space for users.