The duopoly of mobile Operating Systems is quite transparent. With over 46.68 million iPhone shipped worldwide in the fourth quarter of 2017, Apple is the second-largest smartphone vendor in the world.

The app development market is quite volatile in terms of technological advancements. This exhibits the fact that the industry is open for change, when it comes to developing robust and productive applications, which are cost-effective as well.

Ionic is HTML5 framework, meant for hybrid mobile app development. Hybrid apps get the better of native apps, in terms of support to multiple platforms, access to third party code, and less time-to-market.

Cross platform app development triumph over native app development in the matter of cost, time to market, logic sharing, code reusability, and performance. That is why cross platform app development frameworks and developers are in demand.

“The utmost thing is the user experience, to have the most useful experience.” Designers swear by the benefits of a modest UX design. And to come up with an app experience that engage users and drive conversions, they follow the latest principles of UX designing. But despite that, we find them musing over the low retention rate of the app due to unimpressive user experience.

A Search Box is one of the most powerful, yet an underestimated element of a mobile app. While it’s a simple textbox with an input field and submit button, it needs to be presented well to its users, for the fact that it’s used very often (especially in apps that are content-heavy).

Code re-usability, rapid time-to-market for multiple platforms, native UI, API access, and performance. With so many benefits in line, cross platform app development is certainly a profitable solution for businesses.

Rigorous up-front design, thorough testing for usability, quality analysis on hundreds of devices, a full beta cycle, and then a final deployment to the app stores after months. How would it feel to have your app being dumped by users after download? Harrowing, isn’t?

Cross-platform, native app development using Javascript. Besides this, the competency of React Native to build user interfaces is what make developers to define this framework as an edgy technology stack for mobile app development.

App download number is a delusive metric, as it does not reflect whether the application’s objective or key value proposition is being met or not. To figure out whether your app is achieving what it was built for (more revenue, user engagement or brand building), you need to go beyond counting app store downloads. The following post describes 15 metrics that matter the most for any sort of mobile application, why they are important and how to track them.