About the client
Aakash Life is a premium Indian retail chain specializing in wellness and beauty products. The company seamlessly integrates physical stores with its digital platforms to deliver an exceptional shopping experience. With a dedicated focus on skin-friendly beauty solutions, Aakash Life offers a meticulously curated collection featuring over 100 prestigious brands. Their product range includes skincare, wellness, and nutrition categories, catering to discerning customers seeking high-quality products.
Country
India
Industry
E-Commerce
Services Used
Business situation
Aakash Life envisioned a premium beauty and wellness ecosystem that bridged physical retail with digital experiences. The brand sought to craft a cohesive omnichannel journey where customers could seamlessly transition between online platforms and their physical retail stores. Central to this strategy was implementing innovative shopping models like Buy Online, Pick Up In-Store (BOPIS), and Reserve Online, Pick Up In-Store (ROPIS). This integrated approach aimed to elevate customer convenience while maintaining the personalized service and high-touch experience essential to beauty and wellness retail.
To realize their vision, Akaash Life conducted a thorough evaluation of potential technology partners. Daffodil Software emerged as the clear choice, distinguished by its extensive track record in retail digital transformation, particularly in developing advanced e-commerce platforms and seamless omnichannel experiences.
Daffodil Software was required to:
Strategize the entire development lifecycle by choosing the most suitable software architecture and technology stack to build a seamless omnichannel ecosystem that integrates Aakash Life’s physical stores, e-commerce platform (web & mobile), and in-store digital experiences for a unified customer journey.
Deploy an integrated POS system that handles both online and in-store transactions within a single database, eliminating purchase friction regardless of channel.
Implement BOPIS and ROPIS options to bridge digital browsing with physical store experiences, driving foot traffic while offering customers flexible pickup alternatives.
Ensure compliance with industry security regulations, implementing encryption, secure payment gateways, and data protection measures.
Integrate a system for real-time inventory tracking to ensure accurate product availability and efficient order fulfillment.
Create robust admin tools for managing product listings, promotions, and customer interactions, enabling easy updates to product catalogs, pricing, and marketing campaigns.
Utilize AI algorithms to analyze purchase patterns and deliver personalized product recommendations based on customer segments and shopping history.
Turning the vision into a market-ready e-commerce platform
Team Daffodil began the project by working closely with Aakash Life to understand their vision for expanding into the digital marketplace. We gained valuable insights into their business goals, target audience and key features required for the e-commerce platform.
To build a seamless shopping experience, we used Next.js for a fast and SEO-friendly web platform and React Native for a smooth mobile experience. The backend, powered by Node.js, ensured high performance and easy integration with third-party services. We implemented an Electron-based POS system that coordinated online and offline transactions in real-time. This allowed for cross-channel features such as in-store pickups and unified customer loyalty tracking.
For data-driven decision-making, we integrated Power BI dashboards in order to provide valuable insights into sales performance, customer trends and inventory movement. Additionally, we made sure that industry-standard security protocols were in place including end-to-end encryption, PCI-DSS-compliant payment gateways as well as multiple secure payment integrations.
Here’s how we helped the client enhance their product’s capabilities and features:
We implemented Buy Online, Pick Up In-Store (BOPIS) and Reserve Online, Pick Up In-Store (ROPIS) features to offer customers greater convenience and flexibility. Users could check product availability at their preferred store, reserve or purchase items online and pick them up at their convenience. Real-time inventory updates ensured accuracy in order to prevent stock-related issues. Customers received instant notifications on order status, pick-up readiness, and store location details.
We developed a structured product catalog to help users browse and search for products effortlessly. It allowed users to explore categories, filter results by brand, price or health needs and view detailed descriptions. With real-time inventory tracking, only available items could be ordered, reducing stock-related issues and enhancing the shopping experience.
A prescription upload feature was added so that users could easily upload their prescriptions in multiple formats and place orders for medications that required approval. Before checkout, they had the option to preview and modify their uploads. The system validated prescriptions before processing payments and automatically forwarded them to pharmacists for review. If any prescription required further clarification, it was escalated to a doctor, ensuring a hassle-free and compliant ordering experience.
We integrated a cart and checkout system, allowing users to add, update or remove products before proceeding to payment. The system automatically applied discounts, offers and delivery charges based on selections. Users could also save addresses and select delivery preferences – making the checkout process faster and more efficient.
Multiple secure payment options such as credit/debit cards, UPI, net banking, wallets and pay-on-delivery in order to provide users with flexible payment choices. The system displayed a detailed payment summary before transaction completion for transparency. We also implemented fraud detection mechanisms as well as real-time payment confirmations to improve security. Users received instant confirmation through email and SMS after successful transactions.
To improve convenience, same-day delivery within 2 hours was introduced. The system automatically checked product availability and estimated delivery timelines before checkout. We also enabled real-time tracking notifications, allowing users to monitor the orders at every stage. This feature helped ensure the timely delivery of important medicines and wellness products.
We integrated referral and loyalty programs to encourage repeat purchases. Users earned reward points on transactions which they could redeem for discounts on future orders. A referral system allowed customers to share unique invite links and earn incentives when new users made purchases.
We integrated a store management system that allowed admins to update product listings, pricing, offers and stock availability in real time. A centralized dashboard provided insights into multiple stores and warehouses to ensure synchronized inventory levels across locations. Admins could also set up promotional campaigns, configure store timings and enable/disable services such as same-day delivery for selected regions.
We developed an order management system that allowed admins to efficiently track and manage orders from placement to delivery. Admins could update processing statuses, assign deliveries and manage returns or refunds through an intuitive dashboard.
We integrated a payment summary dashboard that provided a detailed breakdown of all transactions processed on the platform. Admins could track daily revenue, refunds, pending payments and failed transactions in real time. The system also included fraud detection tools and reconciliation reports, providing business owners with valuable financial insights.
A prescription management system was incorporated that allowed pharmacists to review, approve or reject uploaded prescriptions before order fulfillment. The system automatically flagged incomplete or unclear prescriptions which were then escalated to a doctor if needed. This feature ensured compliance with medical regulations while maintaining a smooth customer experience.
How Aakash Life’s digital shift expanded its market reach
Aakash Life successfully expanded beyond its physical stores, reaching a wider audience and adapting to evolving consumer preferences with the launch of its omnichannel platform. The seamless integration of online as well as offline experiences resulted in increased client engagement and retention. Real-time inventory tracking minimized stock-related issues and improved order fulfillment.
Secure payment options as well as compliance-driven prescription management enhanced trust and reliability. Data-driven insights also helped to improve business operations and marketing strategies. By adopting digital transformation, Aakash Life improved its market position and provided customers with a more convenient as well as efficient shopping experience.
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