End-to-end software consulting services for web, mobile, and cloud-based solutions
Architect and optimize cloud-native solutions that enhance agility, resilience, and cost efficiency.
Modernize legacy systems into secure, scalable, and future-ready digital platforms.
Strengthen your technology landscape by embedding security and compliance into every layer.
Unlock business value by defining and implementing a clear, results-driven AI roadmap.
Design intuitive, user-centric interfaces that elevate engagement and drive measurable outcomes.
Validate product ideas and define a focused MVP roadmap that accelerates time to market.
Craft seamless end-to-end product experiences that align user needs with business goals.
Build scalable, high-performance web applications tailored to your unique business workflows.
Develop intuitive, feature-rich mobile apps that deliver seamless experiences across devices.
Engineer robust, extensible platforms that support growth, integrations, and evolving business needs.
Connect systems and streamline operations by designing secure, reliable APIs and integrations.
Enable agility and resilience by migrating, managing, and optimizing your cloud infrastructure.
Create resilient, scalable cloud-native applications built for performance and rapid innovation.
Accelerate releases and improve reliability by implementing automated, scalable DevOps practices.
Design and operationalize scalable data pipelines and ML systems that power intelligent decision-making.
Develop generative AI and LLM-powered applications that automate workflows and enhance human productivity.
Create intelligent conversational systems that deliver natural, context-aware customer interactions.
Deploy autonomous AI agents that reason, plan, and execute complex tasks across systems.
Implement computer vision systems that extract real-time insights from images and video streams.
Execute comprehensive manual and automated testing to accelerate releases without compromising reliability.
Optimize system performance by identifying bottlenecks and validating stability under peak loads.
Identify vulnerabilities and strengthen defenses through rigorous security testing and risk assessment.
Validate APIs for reliability, performance, and security to ensure seamless communication between systems and applications.
Ensure stability and continuous improvement through proactive monitoring, maintenance, and ongoing application support.
Transform legacy applications into scalable, cloud-ready systems built for performance and agility.
Migrate applications and infrastructure to the cloud with minimal disruption and optimized performance.
Drive measurable growth by running data-driven campaigns optimized for conversions, CAC, and ROI.
Improve organic visibility and rankings by optimizing your content, technical SEO, and search authority.
Improve app visibility and downloads by optimizing listings, keywords, and conversion elements across app stores.
Enhance your datasets with accurate, actionable insights that improve targeting, personalization, and decision-making.
Extend your team with skilled dedicated developers who align with your goals, workflows, and delivery timelines.
Set up a scalable offshore development center to accelerate product delivery while optimizing costs and operational efficiency.
Tailored healthcare software built around your workflows, patients, and care delivery goals.
Secure virtual care platforms that connect patients and providers anytime, anywhere.
Intelligent EMR/EHR systems that streamline clinical workflows and improve care coordination.
Digital experiences that keep patients informed, connected, and actively engaged in their care journey.
Remote patient monitoring solutions that enable proactive care beyond hospital walls.
Smart home healthcare platforms that simplify caregiving, scheduling, and patient management.
AI-powered healthcare solutions that automate operations, enhance diagnostics, and improve patient outcomes.
Scalable SaaS products engineered for rapid growth, seamless user experiences, and recurring revenue.
Modernize legacy systems with cloud-native architectures, better performance, and future-ready technology.
Build a high-performing offshore development team that works as a seamless extension of your business.
Access skilled developers on demand to accelerate product delivery and scale engineering capacity.
Get strategic technology leadership and product direction without the cost of a full-time CTO.
Intelligent POS solutions that streamline billing, inventory, and customer experiences across retail operations.
Tailor-made accounting software designed to simplify financial operations and improve business visibility.
High-performance trading platforms built for secure, real-time, and seamless stock market transactions.
Robust digital platforms for secure gold trading, portfolio management, and real-time market insights.
Innovative insurance technology solutions that automate processes and enhance customer experiences.
Feature-rich eCommerce apps designed to deliver seamless shopping experiences across devices.
Direct-to-consumer commerce platforms that help brands drive engagement, loyalty, and sales growth.
Scalable multi-vendor marketplace platforms built for smooth transactions and business expansion.
End-to-end retail software solutions that optimize operations, inventory, and customer experiences.
Custom travel applications that simplify bookings, itineraries, and customer experiences.
Smart fleet and asset management systems that improve tracking, utilization, and operational efficiency
Digital ticketing and fare management solutions built for seamless payments and transit operations.
Build feature-rich OTT platforms that deliver seamless video streaming experiences across web, mobile, and smart devices.
Develop scalable live streaming applications with real-time broadcasting, low latency, and interactive user experiences.
Create flexible, user-friendly CMS solutions that simplify content management and support seamless digital experiences.
Develop secure, scalable core banking software that streamlines financial operations and enhances customer experiences.
Build cloud-based banking solutions that improve agility, scalability, and operational efficiency for modern financial institutions.
Create intelligent loan management software to automate lending workflows, improve compliance, and accelerate loan processing.
Build intelligent inventory management systems that optimize stock control, streamline operations, and reduce inefficiencies.
Develop reliable POS systems that simplify transactions, improve customer experiences, and support business growth.
Create comprehensive restaurant management software to streamline orders, inventory, billing, and daily operations.
Design custom CRM software tailored to your workflows to improve customer engagement, sales tracking, and business efficiency.
Discover who we are, what we build, and the values that drive our innovation journey.
Collaborate with us to create scalable technology solutions and shared business success.
Build your future with a team passionate about technology, innovation, and growth.
Meet the leaders shaping our vision, culture, and technology-driven growth
Explore conversations on technology, innovation, business trends, and digital transformation.
Insights, trends, and expert perspectives from the world of technology and software engineering.
Driving meaningful social impact through responsible initiatives and community-focused programs.
Using the power of PPC & SEM marketing models, create customized solutions to boost your brand and increase revenue.
Your first SEM service is on us!
Since 1999, Daffodil Software Solutions has been the most preferred software engineering partner for technology-driven organizations across the globe. But, now we are also evolving in the field of digital marketing, providing ROI-focused paid marketing services for clients & businesses, to improve their website traffic on search engine result pages, through various matrices of SEO (search engine optimization) and SEM (search engine marketing). Whether you are a large enterprise, a healthcare service provider, a pharma company, a medical device manufacturer, or bootstrapped startup, we seamlessly fit with your work culture & business requirements and create, manage & optimize campaigns for your business. We hold 20+ years of domain expertise in multiple industries and have certified & experienced marketing professionals working with 100+ clients across the globe.
SEM is an important conversion driver for all businesses or campaigns. A well-balanced conversion strategy not only boosts your business drastically but also helps you to get qualified leads. We help you achieve your business objectives by measuring your marketing goals & performance as well as set benchmarks for improvement when required.
SEM also helps in brand recognition and converts this awareness into a profitable market for your business, through fostering aggressive advertising and marketing. We enable your business to evolve with improved acquisition planning, and product marketing to get the best out of your business campaigns or ads.
SEM allows targeting people based on their location, curating ads (triggered with local keywords) in different languages, and in a specific country, city, or region. This strategy will help you increase website traffic & conversions to your business site. Hiring a data-driven SEM marketing service like ours can help you accomplish your objectives.
Every business not only wants constant online traffic to generate revenue and enhance its brand visibility but also a better future to sustain. With an increase in website traffic, it becomes more difficult for them to guarantee steady traffic in the future. A search engine marketing partner, like us, can mitigate this chaos by running a fine-tuned campaign, with the right keywords and a well-planned strategy.
The advertisements which appear first in the search engine results pages get more clicks and they generally consist of major points like high keyword bidding and strong quality score. Hence, to help you to be on the top, we optimize your website by improvising your site’s visibility, positioning, and CTR.
These advertisements appear in google properties providing detailed information about any product or service which you are trying to sell. When they are used, any searcher trying to seek that product will input a best-matching keyword on a search engine, and therein will get your product/service purchasing intent. Our motto here is to make sure that your brand & products are displayed on the screen of the searcher with enticing ad copy, that may include the title, price, images of the product, and reviews, to encourage the target audience to buy that service at that moment.
Search advertisements have the power to boost brand recognition by 80%. They include an impactful headline with informative description text and the URL of the landing page, enticing people to click through the ad. As a reputable PPC service provider, we pair these ads with additional information about your brand’s offerings and better keyword planning to achieve your company’s goal of high quality & significant conversions from new customers.
These advertisements appear in websites, articles & blogs for the viewers to read & entice them to click for making a step toward a purchase. This process eventually offers customer insights and their intent data so that we know your customers & their interests better. We help you to reach a wider audience through appropriate demographics, personalized texts, images, and a URL that is linked to your landing page or website. With eye-catching visual formats, we create visual interest and help you to refine your brand awareness.
It is the best medium to promise customer interaction which appears online before, during, and after the streaming video or content. Being an excellent format for educating or informing, video ads can draw in high visibility. Our experts can run creative video ads for your business and help you achieve conversion rates from your targeted customers.
These ads help you connect with your targeted audience on google properties for the services or products your business is known for. It fills the gap between your customers and the services they desire for. Your about-to-be purchasers can seek your location and other contact information to directly reach you for your business offerings. Our paid marketing services help you fill this gap smoothly by creating data-driven ad campaigns, so that your brand is visible on the top of the SERPs, thereby optimizing your business’s direct leads.
Social media advertisements are one of the best sources to generate leads and revenue for your business. These ads can appear on social media platforms like Facebook (Meta), Instagram, Whatsapp, LinkedIn, Twitter, etc, and help you connect with your potential customers based on their interests, behavior, hobbies, and activities. We help businesses in their active social media presence and help them strategically position their ads in order to enrich their brand’s visibility and provide traffic/leads to acquire potential customers at a lesser cost.
These advertisements entice individuals to revisit the sites and convert them into potential customers. Our team of experts helps you customize display ads campaigns for your business as such that the visitors who have already checked out your ad, come back with a highly focused purchasing attitude.
These paid ad formats appear only in personal email boxes of the targeted audience resulting in lead generation and improvisation of high-quality clicks. By implementing this format, GSPs will not only allow to target the visitors of rival websites but also those visitors who have given the rivals permission to send them emails.
Daffodil helps India’s largest fashion & apparel retailer to increase customer acquisition using insights from Power BI
America’s leading CRM & marketing automation firm sets up an offshore development centre with Daffodil Software
Suuchi, a US based technology-driven company automates its supply chain operations, resulting in 28% reduced overhead costs
Tell us about your marketing vision and let us help you in achieving it. Build your search engine marketing strategy using our technical and manual experience for the best outcomes. Customize your marketing approach with us to improve your SEM image.
Update your current marketing functionalities as per the trends and latest industry standards. From CPE (cost-per-engagement) to CPA (cost-per-action), we use all the customer acquisition models to advertise your brand. Our personalized software SEM services will always keep you ahead of the game.
Outsourcing dedicated subject matter expertise to accelerate project delivery, manage workload spikes, execute marketing strategy & get qualitative results for your business.
Our team of marketing experts helps you to be on the trend as well as accelerate technological innovation to achieve long-term growth & success for your business.
Recognized excellence, proven customer satisfaction
Categorized as an aspirant in global PEAK Matrix assessment
Recommended vendor for custom software development services
Mentioned as a company to watch in the AI space
Categorized as a leader in digital engineering services
25+
years of software engineering excellence
150+
global clientele
4.8
Avg CSAT score
95%
customer retention rate
1000+
Software engineering experts
50+
Subject matter experts
We provide an engaging experience to your viewers with classified ads and content planning in the media and entertainment industries. We turn data into insights and help validate your product ideas by transforming software product vision into reality.
To improve the quality of leads and conversions SEM plays a key role in increasing profit and revenue. So, in this race to come on top of the search engine results pages, we guide you to earn innumerable traffic to your website and let you experience paid media advertising growth.
Uncover the right service for your business that bridges the gap between your real estate company and the real estate buyers. Partner with us to sell your property to your potential buyers by using SEM methods via enriching the keywords & content.
With better SEM strategies, create your brand visibility and awareness of your website in the education field. We help you achieve your targeted traffic, qualified leads, and revenue generation, thereby maximizing incalculable ad clicks.
We create agile and adaptable search engine marketing services to help you achieve your target market.
Watch our brand video.
Search engine marketing is a form of digital marketing that has the power to promote your business’s website and online presence through google properties. Through a combination of techniques and PPC advertising, it helps to enrich the overall user experience, enhance the website’s visibility, attract more qualified leads and maximize the amount of relevant traffic to your website for escalation of sales & revenue.
Expertise in different industries – Any business would like to collaborate with a paid agency that has expertise in working with different fields. Daffodil Software Solutions offers worldwide service in various industries including healthcare, software & technology, fintech, banking, real estate, travel & transportation, media & entertainment, and public sectors. We offer our best practices while being confidential as well as helping you in positioning your brand.
Up-to-date knowledge – Agencies for paid media or search engine marketing should specialize in the knowledge they require to implant your brand in the business world. We have experts who are up to date on any trend or latest changes to help you identify your business’s concerns, and goals, identify new opportunities and retreat the existing strategy or content for your website.
Quality & experience – A proven track record of digital marketing and SEM marketing is quite essential and hence, our service offers you case studies related to various industries, in which our experienced team members have earned quantifiable results with proven strategies and better content planning.
Transparency – Constant communication & transparency with your clients are essential parts of good marketing techniques. Daffodil Software Solutions maintain the frequency of communication with the clients and make sure that all your money is spent on the right strategy and the correct platform. We are flexible enough to accommodate your needs and address your concerns with impactful results.
CAC – CAC or customer acquisition cost is the amount that a company or organization is ready to spend to earn new customers. It is a marketing metric that calculates the entire cost of sales and effort made for marketing in order to convince potential customers of your business offerings. While expanding your business with a customer base you can still make a huge profit by implementing CAC in your marketing strategy. The experts of Daffodil Software Solutions help you to analyze the total investment of CRO (conversion rate optimization) your business needs and streamline your sales cycle by optimizing your marketing strategy to create a better sales process. ROAS – If you are still unaware of how to convert clicks into customers, apply the better ROAS (Return On Ad Spend) formula to your business with our impeccable strategy. Better ROAS planning can help you understand your business’s profit margin in terms of your marketing efforts. So, to generate better revenue in correlation with your efforts, your ads need to be displayed at the right places at right time. We focus to help you in fixing your complicated content or the areas which need improvement, thereby reaching your customers & enticing them to purchase that product or service. CPA – CPA, or cost per acquisition, or cost per conversion, is an important metric for driving paid traffic for an increment in sales of your business. Spending all your money on delivering your value proposition or recalling your brand awareness, without earning back, is definitely not a good idea. To evaluate the effectiveness of your marketing campaign a better CPA, or click-thru rate strategy should be applied. Our experts will track CPA for you, increase your conversion rate with better content or design and create an effective landing page for your business so that the visitors can become actual customers. Ad extension – The callout ad extensions allow the users to know additional information about your business. These extensions help highlight the important points of your product or service in order to allure the users to buy that offering. Our services help you optimize these ads for maximum conversions, performance, and fruitful results. Negative keywords – Optimize your ad campaigns with negative keyword tools that help you to eliminate the particular content or terms from your ad, which you know are non-convertible. Our experts analyze those negative keywords for you that may affect your rank on SERPs and optimize it by avoiding list stuffing, matching type intelligence, using data-driven planning, and checking existing negatives of the rivals. Quality score – We help you determine your qualitative score for your business by preparing & analyzing your existing data, optimizing the same with better keyword planning and with the correct implementation. This will help you to identify your business’s problems beforehand and then work accordingly using customers’ personal experiences, interests, views, and values.
Δ
The ads or links that appear on top of the search engine results pages are likely to be clicked more often than the ones below. With our SEM techniques & better content strategy, you can target your potential online users who can pass your marketing funnels and finally avail your service or product.
The cost of running an SEM campaign can differ depending on industry type, company size, business type, and the business strategy you are going to implement. However, a broad expectation you can have is up to $5000 per month.
SEM (search engine marketing) is primarily about getting online traffic via paid ads, while SEO (search engine optimization) is about earning organic traffic (non-paid).
It is a digital marketing strategy to improvise the visibility of your brand and website on search engine results pages.
Using paid marketing, you can target your customers directly without waiting for them to find you organically. These ads are displayed on google properties & social media channels and are helpful in obtaining more accurate qualified leads.
Pay-per-click advertising is a model that shortens the customer’s purchasing path and leverages your business sales. It is the most-effective marketing technique in terms of cost and sales. With our PPC strategy, you can have your brand positioned on multiple ranges of online platforms and as a result, can increase your brand name and visibility of your products & services to the targeted market. We create the best PPC ads and promotional content for your users as per their hobbies, interests, clicks, and past interaction with any product or service. So, if you are still trying to decide which SEM approach to follow, Daffodil Software Solutions can guide you in this dilemma!